8 Tips for a Successful Pay Per Click Marketing Campaign

Do you remember where you got that new prospect from? Whether you got them from a pay per click campaign, cold call, referral, or any other source, record the details of every important client interaction with the help a free simple CRM like Base.

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Online paid advertising campaigns can be a great way to drive targeted traffic to your website. Online advertising can help you make sales, connect with prospective customers, and build awareness about your brand and your product.

Yes, pay per click advertising can be expensive.

That?s why it?s important to take the time to get well-informed about how it works. It?s also important to continually analyze results so you can regularly evaluate cost and return on investment.

Here are some tips to help you run a successful pay per click marketing campaign.

1. Read

Read up on how pay per click marketing works.? Don?t jump in head first without doing some research.

Here are a few places to start:

Depending on the nature of your business and your budget, you may even want to seek professional help. Search engine marketing companies can help you run a pay per click campaign on Google and on other search engines, advertising networks, cost per action networks, and other sites.

2. Research

Beyond reading about how pay per click advertising works, do research that?s specific to your industry. Look at some targeted keywords that you?re thinking about running campaigns for and see what?s out there in terms of competition.? What sort of things are those advertisers doing to grab people?s attention?

Research can help you set a good budget, pick the right keyword phrases, and structure a campaign that will have a good chance of being profitable. Look at what keywords and copywriting techniques are bringing you online traffic today and capitalize on that, too.

3. Write Great Ads

There?s a lot going on a search engine result page and people often gravitate toward the organic results.? Your pay per click ad has to be attention grabbing to be chosen over the organic ads and other paid ads on the page.

Quality ads can also mean better conversion rates and better placement. Google, for instance, pays attention to your conversion rates and a plethora of other factors when determining how much you pay for your clicks and when determining what sort of page placement your ad gets. (Tip: Learn about factors for determining Google quality score).

You may even want to use some graphic ads. The ad formula is very specific. You get a few lines of text with a maximum number of characters for each line. PPC ad writing is a bit of an art form.

4. Go Beyond Search Engines

Don?t ?limit your paid advertising efforts to search engines only. You can have ads appear on websites and blogs as well as in someone?s email. You can also go to high traffic websites directly as well as other ad networks that work with publishers and pay a specific fee per 1000 impressions rather than per click.

Don?t forget about sponsored ads on social media, too. Facebook offers ads and sponsored posts that you can promote from your Facebook page. These ads can reach a wide number of potential buyers and existing customers.

5. A/B Testing

Run more than one campaign at a time and study the results.

This is going to cost you a bit more than a single campaign, of course, but you can watch results in real time and make changes as you go. Changes to wording in your ad and changes to the landing page you take the clicker to can make a big difference in your results.

6. Be Creative

Pay per click advertising isn?t the only type of advertising out there but it can be a great attention grabber. Beyond simply trying to get people to ?buy?, you can use? to get people to opt in to something, to like you on Facebook or follow you on Twitter, to subscribe to your YouTube channel, or to get them involved in a contest or sweepstakes.? Creativity can go a long way.

7. Capture Opt In

If you?re going to pay to get a potential customer to your site, make that click count by trying to get the visitor to opt in to receiving future communications from you. You can do this by getting them to fill out a form, having them to subscribe to a newsletter, and so on.

Your nickel, dime, quarter, or dollar spent might not have resulted in a sale today but that opt-in leaves the door open to sales in the future.

8: Don?t Set it And Forget It

Pay per click advertising is something that should be very hands on. If you?re not managing it on a constant basis you?ll be losing out on opportunities to improve, capitalize on successes, and increase the chance of spending money on fruitless campaigns.

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Tip: Most companies who are new to pay per click advertising with Google will qualify for a free voucher worth, $25, $50, or $100 in advertising. Don?t waste this by simply playing around with it and sacrificing that free money.? Do some research and you could actually turn that free voucher into sales that could provide seed money for future paid advertising campaigns.

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About Dana Prince

Dana Prince writes for Future Simple?s Growth University. Dana blends her passion for entrepreneurship with experience in software licensing sales, product management, online marketing, and SEO writing to run Dana Prince Writing, a web writing agency that creates optimized content that helps websites succeed.

Source: http://www.futuresimple.com/blog/successful-pay-per-click-marketing-campaign/

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